India is fast becoming a strong player in the global music industry. With growing international streams, rising royalty income, and genre diversity, Indian music is now reaching audiences across the world.
Top Export Markets
Indian music is gaining listeners in several countries. The top export markets include:
• USA
• UK
• UAE
• Pakistan
• Canada
Key Insights
- Almost 50% of royalties for Indian Spotify artists come from outside India.
- In 2024, Indian artists had 11.2 billion first-time discoveries on Spotify.
- Local Hindi music now makes up 7.8% of the global top 10,000 streaming tracks.
Top Export Genres
These are the most streamed Indian music genres globally:
- Punjabi – 57% of streams
- Bollywood – 31% of streams
- Tamil & Telugu – 6% of streams
- English (Western) – 5% of streams
With strong international demand for Punjabi and Bollywood music, India is now a major music exporter. As more artists connect with global audiences, the country’s influence in the global music space will only grow.
Sources
- Spotify
*Infographic by Orange Juice*
