Weekly Listening Time
Indians spend around 24.4 hours every week listening to music. This is higher than the global average of 20.7 hours. It shows that music plays an important role in people’s daily lives in India.
Genre Preferences
The most popular music genres in India include modern Bollywood, classic Bollywood, Indian pop, hip-hop/rap, and Punjabi music. This shows how both traditional and modern styles are loved by Indian listeners.
Diverse Engagement Methods
Indian listeners use about 11.4 different platforms to enjoy music. These include streaming apps, radio, and social media platforms.
Live Music Engagement
About 69% of Indians tune into live music streams. This shows the growing interest in live and real-time music experiences.
Regional Language Music
Regional music makes up 58% of India’s overall music market. This shows the strong connection people have with their local languages and cultures.
Growth of Live Events
India saw a 35% rise in live music events in 2024, with a total of around 27,000 events held. This growth shows how live concerts and shows are becoming more popular again.
Sources
- IFPI
- BW Marketing World
- Music Ally
- Reuters
