For Indian singers, rappers, and producers, this might be the best time ever to be in the game.

No, we’re not just talking about streaming on Spotify or blowing up on Instagram. We’re talking about placing your music in web series, films, and documentaries on platforms like Netflix, Amazon Prime, Hotstar, and more.

This isn’t just “cool exposure” this is real money, real reach, and real career growth. 

Can a Song in a Web Series Actually Make You Money? 

Yes, and it already is for many Indian artists.

But first, your music needs to be:
Properly registered (ISRC/IPRS codes, IPI codes, copyright info).
Owned or controlled by you (composition or master rights).

Once that’s done, your song could be:
Picked from a beat catalog or sample library.
Commissioned directly by a music supervisor for a specific scene.
Pulled from music libraries or indie catalogs that filmmakers browse. 

Real Examples from India 

– Divine’s “Jungli Sher” featured in Netflix’s Sacred Games, a defining moment for Indian hip-hop.
– Prabh Deep, Sez on the Beat, and other Desi hip-hop pioneers have landed placements in series like Class, Delhi Crime, and more.
– KSHMR has used Indian samples in globally placed tracks proving the value of Desi sounds.
– Ritviz, Nucleya, and Achint Thakkar (Scam 1992) are now go-to names for OTT scores. 

Types of Income You Can Earn 

  1. Sync Fees – One-time payment when your track is licensed.
  2. Performance Royalties – Earned when your music is broadcasted.
  3. Mechanical Royalties – From physical/digital product releases.
  4. Streaming Royalties – If the show is on Netflix, Prime, etc.

Why This Matters for Indian Musicians Right Now 

–  More people discover music on OTT shows than through apps like Spotify.
– Only 23% of music discovery happens via streaming platform algorithms.
– Indian series like Made in Heaven, Kohrra, The Family Man, and Scam 1992 set trends with great soundtracks.
– Global demand for Indian cultural content is rising your sound has export value. 

Why Beat Makers, Rappers, and Indie Artists Should Take This Seriously 

This isn’t just a side hustle it could be your main income stream.

If you:
– Make beats
– Record hooks
– Produce sample packs
– Create cinematic or ethnic fusion tracks

…You can pitch to sync libraries or network with supervisors and production houses. 

Final Word: The Sync Era Has Begun in India Too 

OTT platforms are opening doors for independent musicians to earn without labels or radio.

If you’re uploading beats to YouTube or Beat22, or sitting on a hard drive full of crazy unreleased tracks, this is your moment.

Get your music registered. Build a clean catalog. Learn how sync works.

Because the next time a Netflix show needs a verse, a drill beat, or emotional instrumental… your track could be the one.

Want help getting started with sync, metadata, or catalog building? Let us know we’d love to help you go from studio to screen.